Business Model

Business Model

FitZen Studio operates on a membership-based business model, offering a variety of fitness and wellness programs designed to improve both physical and mental health. We provide multiple membership plans to accommodate different needs, including individual, couple, and family options. Our pricing structure is flexible, allowing members to choose from monthly plans or day passes, with each plan tailored to include access to specific services and amenities.

We offer functional fitness training, yoga, Pilates, mindfulness sessions, and personal coaching, aiming to cater to various fitness levels and personal goals. Group classes create a community atmosphere, while personalized coaching ensures that members receive one-on-one attention when needed. We also prioritize mental wellness by integrating mindfulness practices into our physical fitness programs, offering a truly holistic approach.

Revenue is generated primarily through monthly membership fees, with additional income from personal training and day passes. Our focus is on providing value through a comprehensive fitness experience that addresses both body and mind. FitZen Studio also encourages long-term member retention by offering special plans for couples and families, making fitness a shared experience. As part of our business strategy, we continuously invest in high-quality fitness equipment, qualified trainers, and wellness experts to ensure that we meet the diverse needs of our clientele.

With our prime location at 328 River Valley Rd in Singapore, FitZen Studio attracts a wide range of fitness enthusiasts who seek not only physical transformation but also mental clarity. By combining top-tier fitness programs with mindfulness, we differentiate ourselves from traditional gyms, positioning FitZen Studio as a wellness center for the modern individual seeking balance in both body and mind.